Marketing Makes Them Buy, Sales Makes Them Decline

Tilly Davies

Published on: 04/12/2024

For years, businesses have debated the interplay between marketing and sales. Who holds the real power in driving revenue? While sales teams often take credit for closing deals, the truth is that most customers make their decision to buy long before they speak to a salesperson. The modern consumer journey has evolved, and marketing has become the decisive force in shaping purchase decisions.